20 odds sessions in and themes are clear, if not a tad obvious…

1. Put consumers at the centre of your thinking, treat them like you would anyone sitting at the table [duh!], speak to them earlier in the planning process, if not, make them the planning process.
1a. Consumers, also known as people
2. Future success is not about campaigns; it is in commitments by brands and companies. ie: life is a marathon, not a race.
3. Green is the new black. However, never ever say “green”.
4. Digital is the new mainstream and the mainstream is, as is true in broadcast, not aimed at youth. Most of the digital generation is older people looking for value, an easy way to do something. i.e.: book travel.
5. Multilayered business models have a place, but integrated campaigns from smaller agencies are the GO!
6. A brand’s role continues to evolve. BUT, if you want to have an impact, be an impact. i.e.: actions, speak louder than words. Which segues into…
7. Companies who are trying to do the right thing and are good at heart…are usually, 60% more successful.
8. TV still forms the greatest way to have a brand recall and impact on a consumer.
9. We are in a constant state of Beta Testing - so don’t wait, waste time “getting it right” - get “it” out there and get on with the next thing!!
10. It’s not about formats or channels; it’s about great content.
11. Risk has a place in our lives and leads us to the juicy places [with consumers]. Do something bold and they will talk about it!