Wotnext
The brief
Campaign to launch a content-driven, interactive music website - WOTNEXT MUSIC Our approach
We put the consumer in the drivers seat and enabled up and coming artists the opportunity of a lifetime... to make money from their music. We co-produced music videos with them empowering them to take the reins and promote it themselves. Results
- Online Social Networking - Viral Marketing - User Generated Content - Word of Mouth - Branded Entertainment - Experiential Marketing - Event Management - Mobile Peer-to-peer content sharing - Consumer Promotion - PR - TVC Creation and Production - Radio - Pole Posters - Street Press - Online - Media Partnerships - STV, Radio, Online, Press Worth noting
Increased site traffic 10 fold. -
Over 350k total downloads online and mobile. - Winning clip generated 17,000 votes in on week. - A live music tour covering 9000kms from tip to toe, and into the centre of the east coast, Townsville to Melbourne, Broken Hill etc. - A Rockstar in 1974 kombi decked out to shoot, edit and upload from the roadside. 243+ online films created by TCO: majority shot, edited and upload in a day! - 15 packed live gigs via word of mouth campaign with endless artists touched and inspired Media partnerships including MTV, Nova, Regional Radio Works and Bigpond Music, In The Mix, Faster Louder, all Street Press. Publicity through Print, Radio and Network TV - combined audience exposure 2,840,000 [with thanks to Progressive PR]
Wotnext
