So You Think You Can Dance Integration
The brief
A seamless integration of Sony VAIO into So You Think You Can Dance... and do it in 3 days!
Our approach
Our two TCO creatives had no choice but to have a dance off front of an amused Sony client in the briefing meeting. Time was of the essence!
Worth noting
The production was delivered on time (72 hours later) and on budget. Sony LOVED the spot so much they replaced their brand ad with it! The most important thing about this was that we achieved a seamless integration with one of Network Tens' properties and a super brand like Sony.
