Live n Local Music Tour
What needed changing?
To bring the brag-ability of the Coke brand to life amongst teenagers and help them solidify their position with music and the target. TCO was required to produce a TV program to be run across Network 7 and online content for Yahoo! 7.
How did we change it?
TCO co-prodcued the entire series with teenage fans. We selected the most content worthy super fans and gave them basic training with a camera and exclusive access to acts like Wolfmother. We think that you'll agree this beats your traditional style of music event coverage - the passion of these teens brings the experience to life in a refreshing way... take note.
What changed?
Number ONE music programme against All People and users engaging online with the content for an average of 18 minutes with Yahoo!7 Music – Coca-Cola Live’n Local Up Close microsite 24 broadcast episodes 100 online videos
