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The Possibility of Being Extraordinary
5 years ago I was lucky (or not depending on how you swing) to see Bear Grylls do a inspirational talk. His main story was about how he overcame a broken back as a result of parachute malfunction in the army reserves, to become the youngest guy to climb Mt Everest. The story was indeed inspiring and [...]
The Power Of Authenticity
For me Persol, like many luxury brands, has always had an air of mystique behind it. It commands a very high price point in a cluttered sunglass market and yet I always seem to find myself drooling over the latest frame designs whenever I’m at the airport. Is it the range of frames or the [...]
TCO gets Seagal
Introducing Darren Segal (no relation to the Steven, its even spelt differently) TCO is excited to welcome Digital Producer Darren Segal who joins us from Adrenalin Media. Darren has over 8 years of digital production & account service experience working on a breadth of digital projects. At Adrenalin Media he led the Canon, Coles, Westfield & InterContinental accounts helping to [...]
The Matrix ‘bullet time’ effect meets Surfing
Just when you think you’ve seen every kind of wave being ridden by every kind of surfer Rip Curl pull out this awesome camera technique which changes everything. A camera technique which was used in The Matrix dubbed ‘Bullet Time’ captures full-tilt surfing action using a 30 camera Array or rig. The results are spectacular [...]
Losing My Cannes Virginity
Monday 20th June 2011 Today was my first experience of Cannes Lions and on the whole it was pretty bloody inspiring. With nothing entered this year, the brief from TCO HQ was “Get inspired” and its so far SO good. As with all industry events you take out what you want and typically speaking there [...]
Content 2020 – the dawn of Liquid & Linked
The Coca-Cola Company has established a strategic approach called Liquid and Linked. Deputy CMO Jonathan Mildenhall explains that the goal for TCCC is to hit 2020 being known for CONTENT creative excellence. The main mantra for the presentation was explaining Liquid and Linked ideas. Mildenhall argues that BRAND stories are the key. They sit at [...]
