View Darren Segal's Articles

tco_balloons

Life’s better with balloon moments

December 2, 2011 Inspiration 1 Comment
When faced with a last minute challenge of coming up with an idea to engage consumers, you can’t go wrong with balloons. Yes balloons (the G rated party kind). At some stage in our lives, most of us would have had an experience with balls or loons, or maybe just balloons. Whether it is a [...]
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Cosmic Pandas & Unicorns

November 24, 2011 Digital & Tech No Comments
There has been a bit of buzz on the interweb this week surrounding the rollout of some ‘Google+ esque’ aesthetic updates to YouTube, so I thought I would share some insights. The important thing to think about as you read on is user experience and online engagement. Do you think the changes help or hinder? The facts; Google [...]