On August 10 2011 Jonah Mowry uploaded a video to YouTube expressing the pain and sadness he feels everyday, from years of bullying. Shot on his couch the video is one long shot of Johan showing flash cards with his message on it, as his face tells the full story through the emotion it conveys. December 1st he shared the video out via Facebook, and now, 5 days later it has over 3.2 million views.
The video is below (a warning, unless you’re a complete sociopath the video below is likely to bring a tear to your eye).
To put into perspective just how powerful this video has been here are some stats:
Shares on Facebook: 789,804
Shares on Twitter: 84,911
Total views: 3,267,497
Total YouTube ‘likes’: 243,167
Obviously, Jonah’s message is a very serious one. To inspire those that are bullied and broken down day after day to stand up and say ‘no more, I am stronger than this.’
What the rapid spread of this piece shows us is that it’s not just LOLs & sex that get shared online, but it’s those pieces of content that connect on a level that inspires a visceral reaction, whether that be laughter, sadness, happiness or arousal, as well as pieces that allow us to connect ourselves with a cause greater than the sum of it’s parts.
