Rob Stanton (The Flash) Cook

Essence Hunter

In-house Creative, Director, Shooter and Editor, Rob’s skills embody what TCO is all about - multi skiling!  Strolling in off the street 18 months ago, Rob stamps his style on all his work, learning and evolving with every production.

Rob has been an awesome contribution to all of TCO’s key projects.  He was in the Kombie for Wotnext making film clips across the east coast of Australia; shot for Coke Live n Local and edited custom episodes for Yahoo7!; chased the FFA boys across the country for Fansforrmation series 1; wrote and directed the Sony Blu Ray Craig Mclauchlan spots for Network Ten; edited the Elle Mcpherson Invisible Zinc TVC and has created almost every TCO branding communication reel ever!

He has a Bachelor Degree in Digital Media from the College Of Fine Arts majoring in film and video production and extensive on set experience working as a Director  and Assistant Director across a range of short and long form productions, both feature and documentary, while also being the recipient of awards for his editing work. He has worked extensively within the live production industry as an audio engineer and assistant production manager for some of Sydney’s largest live events.

And boy can this kid dance. word.

See Rob
See Rob's Video Bio


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Sony VAIO

So You Think You Can Dance Integration

The brief

A seamless integration of Sony VAIO into So You Think You Can Dance... and do it in 3 days!

Our approach

Our two TCO creatives had no choice but to have a dance off front of an amused Sony client in the briefing meeting. Time was of the essence!

Worth noting

The production was delivered on time (72 hours later) and on budget. Sony LOVED the spot so much they replaced their brand ad with it! The most important thing about this was that we achieved a seamless integration with one of Network Tens' properties and a super brand like Sony.

sony_vaio
sony_vaio



Coke

Live n Local Music Tour

The brief

To bring the brag-ability of the Coke brand to life amongst teenagers and help them solidify their position with music and the target. TCO was required to produce  a TV program to be run across Network 7  and online content for Yahoo! 7.

Our approach

TCO co-prodcued the entire series with teenage fans. We selected the most content worthy super fans and gave them basic training with a camera and exclusive access to acts like Wolfmother. We think that you'll agree this beats your traditional style of music event coverage - the passion of these teens brings the experience to life in a refreshing way... take note.

Worth noting

Number ONE music programme against All People and users engaging online with the content for an average of 18 minutes with Yahoo!7 Music – Coca-Cola Live’n Local Up Close microsite 24 broadcast episodes 100 online videos

coke
coke



Football Federation of Australia

Fansformation (Series 1)

The brief

The FFA came to TCO to bring their brand positioning to life in the digital world; "90 minutes, 90 emotions".

Our approach

TCO created the concept of Fansformation - giving a real life non-fan consumer the experience of being converted to a passionate Sydney FC supporter.

Results

We hit the streets, clubs and fan bases to find the most polar opposing characters we could. Lachlan, the non-fan was found on the street near out Surry Hills office whilst  Con and Leon (uber-fans of Sydney FC).

Worth noting

Fansformation became the most discussed piece of content on the Sydney FC forums. It achieved 18,000 downloads within the first 2 weeks and the FFA has committed to roll out series 2 in 08/09, partnering with A-League sponsor and motoring giant Hyundai.

fansformation
fansformation



Wotnext

Wotnext

The brief

Campaign to launch a content-driven, interactive music website - WOTNEXT MUSIC

Our approach

We put the consumer in the drivers seat and enabled up and coming artists the opportunity of a lifetime... to make money from their music. We co-produced music videos with them empowering them to take the reins and promote it themselves.

Results

- Online Social Networking - Viral Marketing - User Generated Content - Word of Mouth - Branded Entertainment - Experiential Marketing - Event Management - Mobile Peer-to-peer content sharing - Consumer Promotion - PR - TVC Creation and Production - Radio - Pole Posters - Street Press - Online - Media Partnerships - STV, Radio, Online, Press

Worth noting

Increased site traffic 10 fold. - Over 350k total downloads online and mobile. - Winning clip generated 17,000 votes in on week. - A live music tour covering 9000kms from tip to toe, and into the centre of the east coast, Townsville to Melbourne, Broken Hill etc. - A Rockstar in 1974 kombi decked out to shoot, edit and upload from the roadside. 243+ online films created by TCO: majority shot, edited and upload in a day! - 15 packed live gigs via word of mouth campaign with endless artists touched and inspired Media partnerships including MTV, Nova, Regional Radio Works and Bigpond Music, In The Mix, Faster Louder, all Street Press. Publicity through Print, Radio and Network TV - combined audience exposure 2,840,000 [with thanks to Progressive PR]

Wotnext
Wotnext