Rob Stanton Cook

Essence Hunter

In-house Creative, Director, Shooter and Editor, Rob’s skills embody what TCO is all about - multi skiling!  Strolling in off the street 18 months ago, Rob stamps his style on all his work, learning and evolving with every production.

Rob has been an awesome contribution to all of TCO’s key projects.  He was in the Kombie for Wotnext making film clips across the east coast of Australia; shot for Coke Live n Local and edited custom episodes for Yahoo7!; chased the FFA boys across the country for Fansforrmation series 1; wrote and directed the Sony Blu Ray Craig Mclauchlan spots for Network Ten; edited the Elle Mcpherson Invisible Zinc TVC and has created almost every TCO branding communication reel ever!

He has a Bachelor Degree in Digital Media from the College Of Fine Arts majoring in film and video production and extensive on set experience working as a Director  and Assistant Director across a range of short and long form productions, both feature and documentary, while also being the recipient of awards for his editing work. He has worked extensively within the live production industry as an audio engineer and assistant production manager for some of Sydney’s largest live events. 

And boy can this kid dance. word. 

http://uk.youtube.com/watch?v=mz2XwvMc2WU
http://uk.youtube.com/watch?v=mz2XwvMc2WU




Yvonne

General Manager

Yvonne joins TCO as the TCO nose as she always knows exactly what is going on. Direct from managing the Southern Hemisphere’s premier print post-production studio Electric Art, where There she produced for and promoted their pioneering 3D department, working with leading local and international advertising agencies and photographer clients. Prior to that she was production manager at The Kitchen Creative Management where she produced award winning print campaigns for Australia’s most successful photographers and advertisers. In her own time, Yvonne can be found improving her ping-pong form. She is still waiting for a call back from her 1997 audition as lead singer in a Karen Carpenter tribute band.

http://uk.youtube.com/watch?v=5DA-V5XlYRY
http://uk.youtube.com/watch?v=5DA-V5XlYRY




Sony VAIO

So You Think You Can Dance Integration

What needed changing?

A seamless integration of Sony VAIO into So You Think You Can Dance... and do it in 3 days!

How did we change it?

Our two TCO creatives had no choice but to have a dance off front of an amused Sony client in the briefing meeting. Time was of the essence!

What changed?

The production was delivered on time (72 hours later) and on budget. Sony LOVED the spot so much they replaced their brand ad with it! The most important thing about this was that we achieved a seamless integration with one of Network Tens' properties and a super brand like Sony.

sony_vaio
sony_vaio




Coke

Live n Local Music Tour

What needed changing?

To bring the brag-ability of the Coke brand to life amongst teenagers and help them solidify their position with music and the target. TCO was required to produce  a TV program to be run across Network 7  and online content for Yahoo! 7.

How did we change it?

TCO co-prodcued the entire series with teenage fans. We selected the most content worthy super fans and gave them basic training with a camera and exclusive access to acts like Wolfmother. We think that you'll agree this beats your traditional style of music event coverage - the passion of these teens brings the experience to life in a refreshing way... take note.

What changed?

Number ONE music programme against All People and users engaging online with the content for an average of 18 minutes with Yahoo!7 Music – Coca-Cola Live’n Local Up Close microsite 24 broadcast episodes 100 online videos

coke
coke




Football Federation of Australia

Fansformation (Series 1)

What needed changing?

The FFA came to TCO to bring their brand positioning to life in the digital world; "90 minutes, 90 emotions".

How did we change it?

TCO created the concept of Fansformation - giving a real life non-fan consumer the experience of being converted to a passionate Sydney FC supporter.

Where did we change it?

We hit the streets, clubs and fan bases to find the most polar opposing characters we could. Lachlan, the non-fan was found on the street near out Surry Hills office whilst  Con and Leon (uber-fans of Sydney FC).

What changed?

Fansformation became the most discussed piece of content on the Sydney FC forums. It achieved 18,000 downloads within the first 2 weeks and the FFA has committed to roll out series 2 in 08/09, partnering with A-League sponsor and motoring giant Hyundai.

fansformation
fansformation




Wotnext

Wotnext

What needed changing?

This

How did we change it?

That

Where did we change it?

This

What changed?

That

Wotnext
Wotnext