Cannes 08: Verdict in for the adhd generation
20 odds sessions in and themes are clear, if not a tad obvious…
1. Put consumers at the centre of your thinking, treat them like you would anyone sitting at the table [duh!], speak to them earlier in the planning process, if not, make them the planning process.
1a. Consumers, also known as people
2. Future success is not about campaigns; it is in commitments by brands and companies. ie: life is a marathon, not a race.
3. Green is the new black. However, never ever say “green”.
4. Digital is the new mainstream and the mainstream is, as is true in broadcast, not aimed at youth. Most of the digital generation is older people looking for value, an easy way to do something. i.e.: book travel.
5. Multilayered business models have a place, but integrated campaigns from smaller agencies are the GO!
6. A brand’s role continues to evolve. BUT, if you want to have an impact, be an impact. i.e.: actions, speak louder than words. Which segues into…
7. Companies who are trying to do the right thing and are good at heart…are usually, 60% more successful.
8. TV still forms the greatest way to have a brand recall and impact on a consumer.
9. We are in a constant state of Beta Testing - so don’t wait, waste time “getting it right” - get “it” out there and get on with the next thing!!
10. It’s not about formats or channels; it’s about great content.
11. Risk has a place in our lives and leads us to the juicy places [with consumers]. Do something bold and they will talk about it!
Cannes the French Riverira handle a little TCO?
16.06.2008
TCO’s Big Kahuna; Clive Burcham and Rob Stanton Cook are rubbing shoulders with the elite of the media and advertising industry in Cannes this week, for the 55th annual International Advertising Festival. TCO have partnered with News Limited to cover the prestigious week long event. In particular, Lara Sinclair’s insights for The Australian and the Young Lion’s. The aim of this program is to identify the upcoming young talent from Australia, who may be the Cannes Lions winners of the future.
Stay tuned for some great stories through out the week.
This is a nice little quote
“Nothing in the world can take the place of persistence. Talent will not; nothing is more common than unsuccessful men with talent. Genius will not; unrewarded genius is almost a proverb. Education will not; the world is full of educated derelicts. Persistence and determination are omnipotent. The slogan press on has solved and always will solve the problems of the human race. No person was ever honored for what he received. Honor has been the reward for what he gave.”
— (John) Calvin Coolidge
TCO team hit warp speed!
04.06.08
Ah wobbles… aka Jowling. We gave it a crack and this is where we got. It is arguable that perhaps this is more fun than most things we have tried before. Dave Ohana actually couldn’t move his head afterwards and Krystal is having the demons exorcised later today.
